IDklic continues its succesfull deployment of their Pharma TV Channel !

IDklic, a belgian company specialising in multimedia content broadcasting through the delivery of audio-video hardware, software and services, has announced a new deployment with one of the top ten Belgian pharmacy chains, the V.Pharma pharmacy group. The new partnership initially saw iDklic’s screens (32” NEC LCD) and its tailor-made plug & play technology, ID Media Screen, rolled out in the Verviers region. V.Pharma TV is a thematic TV channel dedicated to pharmacies, which provides health information and interactive advertising to its clients at the point of purchase. IDklic’s

experience in pharmacy channels has showed that screens have an average impact of 22% on the sales of targeted advertised items. Jean-Charles Figoni, iDklic’s CEO, commented: « We believe that digital signage has great potential to create additional revenue streams for a range of brands and retailers. We are delighted to announce this deal with V.Pharma and look forward to extending the relationship with them.

»He then added: «V.Pharma had been searching for a medium to communicate to its public pharma¬ceutical products and health messages, such as informational and prevention campaigns orchestrated by the local and federal governments, and subsequently contacted us. We look forward to making V.Pharma’s desires a reality through the V.Pharma TV project. » Nathaniel van Parijs, iDklic’s CCO, added: «We are enchanted that our customers, like V.pharma, are benefiting from iDklic’s “plug and play” digital signage technology. iD Media Screen allows content to be remotely updated from our head office without the need for any in-store staff. With the iD Media Screen solution, our customers can now control their own media channel in real-time. This makes it the most easy-to-manage, cost-effective, digital signage solution on the market. And it is worth mentioning that we are still using Navori, as they continue providing us an efficient support.»

This new deployment is different from other networks previously deployed by iDklic:
Each pharmacy is equipped with multiple displays in pharmacies and with one screen at the shop window, thus making this new approach and business model involve the creation of two different playlists per pharmacy. iDklic also installed and monitored its first LED screen at the biggest pharmacy of the V.Pharma group. The use of French and German in the region initially presented a challenge for iDklic but quickly became an oppor¬tunity to further improve its skills in successfully managing multilingual networks, and also in entering the German market. a ROI of 12 to 16 months. In three months since the beginning of the partnership, iDklic has sold advertising space on the V.Pharma TV for more than 90 k€. With these 45 points of sale.