GlassesUSA Launches New Eyeglasses Online Brand

, January 5, 2009

A new brand of eyeglasses was launched under the GlassesUSA banner. The "Washington Collection" features eyeglasses with names like "Amerika", "Betsy Ross", and "Freedom" to invoke feelings of patriotism within Americans. GlassesUSA, a New Jersey-based company, specializes in manufacturing prescription eyeglasses and sunglasses with a rigorous "5-stripe" quality assurance test ensuring their customers with "quality eyeglasses at affordable prices."

GlassesUSA started as a cooperative meant to change the way people bought eyeglasses. The company morphed into an organization that believes in philanthropy and education. Their blog contains useful information for customers and internet viewers on news that changes the optical world, articles on better understanding your eye conditions- like what to expect when you buy progressive lenses, and amusing blog entries including "the Top 11 Politicians with the Coolest Eye Glasses." Access to the blog is open to the public. The Top 11 Politicians with the Coolest Eye Glasses. GlassesUSA is committed to giving back to the community and community service is expected among its staff. Employees can often be seen donating free eyeglasses to various organizations as well as spending time with the elderly - educating them on how their vision is evolving later in life.

The "Washington Collection" is the brain-child of recent addition, Hillary Rubin - a Michigan-native who made her mark on the fashion world while working on various photo shoots in New York, Los Angeles, London, Paris, and Miami. Rubin set the standard for making things previously viewed as geeky - like eyeglasses - look chic by pairing various eyeglass frames with different outfits and teaching budding stylists how to make glasses look cool again. As she brings her marketing expertise to GlassesUSA, she also envision different lines of eyeglasses meant to take Americans out of their "comfort-zone" and into the "fashion-zone."

While the "Washington Collection" is the start of a few brands launched GlassesUSA, Rubin promises their customers won't be disappointed. Many of the feminine frames are bolder and more edgy, while the masculine frames - with names like "Eisenhower" and "Honor" are strong and durable with a re-enforced metal base. The collection is not just for the young and hip - there are many frames for the more mature crowd. "Betsy Ross" and "Lyncoln" stand-out among the crowd but are designed to soften and highlight mature faces. Customers seeking sunglasses won't be disappointed as nearly every frame can be made into sunglasses. There are also a separate line of "Washington Collection" sunglasses. Contact: Hillary Rubin, Creative Marketing Director, 800-717-2063