Yuri’s Night “Gets Smart”

On April 13th, in over 30 countries and 91 locations worldwide, hundreds of thousands of people are commemorating humanity's first venture into space. The event, known as Yuri’s Night, honors Russian Cosmonaut Yuri Gagarin’s historic flight into space and, according to their site, “serves as a tribute to both our global heritage of innovation in space exploration and a reminder of how much more is out there to be discovered.” This year Smart Energy Enterprises, the world innovator of “smart” energy drinks, will be joining the celebration and introducing their biochemical

breakthrough product SmartPower™ Energy Drinks to San Francisco's revelers.

"We thought it was exactly the type of spirited public event and 'Raise Your Awareness' attitude that our drink was designed to promote," says CEO Mark Michael Lewis, the maker of SmartPower™ Energy Drinks, commenting on the 2007 theme of “The Green-fication of Space.” "The three pillars of our company's message are for people to 'Think Two Steps Ahead,' to 'Raise Their Awareness,' and to 'Get Their Glow On.' This event brings attention to every one of these messages and we are thrilled to be participating."

Smart Energy Enterprises released SmartPower™ Energy Drinks in the beginning of 2007. The drink’s patent pending formula contains special ingredients that change the way the central nervous system processes caffeine, virtually eliminating its negative side-effects. “We believe people are ready for a serious message that speaks to their intelligence and desire to care for themselves, in addition to wanting more energy,” continues Lewis, “Our drinks are “smart” instead of “extreme,” and offer a significantly more pleasurable and productive energy drink experience. We think the people participating at Yuri's Night will appreciate that concept.”