Wapple turns print interactive - - Wapple Canvas ZestTM automatically generates data matrix and QR codes to link print media to the mobile web - 12 May 2008: With Wapple Canvas Zest, the latest mobile internet site builder and publishing tool from Wapple (http://wapple.net), it is now possible to make traditional print media interactive by linking it directly to the mobile web. Wapple Canvas Zest automatically generates a unique data matrix code and QR code for each mobile web page created, which can be printed on advertisements, magazine articles, or even posters to provide an immediate call to action. When the code is scanned by a mobile camera phone it links straight through to the promoted page - anything from further information and registering interest, to a competition entry, buying concert tickets or other product purchases. Datamatrix and QR codes are barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page.