Usertrust Feedback & Rating Platform - The Gallup Poll recently published a report on what drives trust in business, (Gallup Trust in Business Index, October 2007) and one of the most powerful online "trust builders" is feedback a site gets from customers, family and friends. Over 52% of online visitors confirm that these sources are "extremely/ very important" in influencing whether they trust a merchant. To help the online visitor and eMerchants engage in this new trusted dialogue, Comodo, a leading Certification Authority, launched UserTrust, a feedback and rating platform that is free to businesses. UserTrust delivers the technology necessary to allow merchants to learn and grow from their customers. For consumers, UserTrust allows them to make better purchasing decisions.
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