Usertrust Feedback & Rating Platform

The Gallup Poll recently published a report on what drives trust in business, (Gallup Trust in Business Index, October 2007) and one of the most powerful online "trust builders" is feedback a site gets from customers, family and friends. Over 52% of online visitors confirm that these sources are "extremely/ very important" in influencing whether they trust a merchant. To help the online visitor and eMerchants engage in this new trusted dialogue, Comodo, a leading Certification Authority, launched UserTrust, a feedback and rating platform that is free to businesses. UserTrust delivers the

technology necessary to allow merchants to learn and grow from their customers. For consumers, UserTrust allows them to make better purchasing decisions.

Creating a safer and more trusted Internet requires that online visitors have a way to take the guesswork out of making decisions about whom they trust online. One effective way to improve customer trust is to leverage customer feedback technologies and utilize the fact that online users look to each other in helping make informed decisions about a merchant. The largest sites already enable this type of capability, and Comodo is introducing this level of technology for all eMerchants with an important distinction. Functionally, UserTrust is a powerful free technology platform that eMerchants can use to collect and manage feedback. The eMerchants get to leverage the power of viral marketing (having customers as advocates), and online visitors get unbiased information about who to trust and why.

"Other services charge for this type of platform, but Comodo's UserTrust is totally free because it is our hope to create a safer Internet." said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. "Not charging for this platform allows us to drive a new level of credibility not achieved before. Consumers can quickly assess the trustworthiness of a site which drives higher sales for online businesses." UserTrust delivers a truly seamless and revolutionary environment providing both online users and business with a safer and more trusted Internet.