1-2-1VIEW’s US$199 media player set to revolutionise digital signage - [Hong Kong/Amsterdam, 30 January 2007] Launching at ISE 2007 in Amsterdam this week, leading IPTV digital signage provider 1-2-1VIEW has lifted the veil on a new, ultra low cost media player that is set to revolutionise the digital signage industry. Starting at US$199, 1-2-1VIEW’s award winning Ninja players are the lowest cost networked media players in the market and are set to open digital signage as an advertising and communications medium to a large customer base for which deploying a system was previously too expensive. IP network controlled, based on open standards such as Linux OS and built on a consumer electronics platform, 1-2-1VIEW’s media players are much cheaper to manufacture, yet offer superior performance compared to legacy systems. With lower power consumption, faster boot up time and less downtime, 1-2-1VIEW is also much more cost effective to operate and offers the lowest total cost of ownership in the market today. The media players are managed through 1-2-1VIEW’s one-click to go web based media management software which is licensed on an annually recurring basis to further reduce the start up cost for operators.