TyBit™ Takes Aim At Google With New adScriber™ Program

I started using tyBit™ to search several engines quickly and securely, and it’s Freeware.” tyBit™ (www.tyBit.com), a client-side search application, scheduled for full launch in 2008, randomly awards money to users. “If a subscriber uses tyBit™ and a money icon starts blinking, they’ve won $100….it’s that simple,” said Clarence Briggs, tyBit™ CEO. “Users are rewarded by a superior search experience and a cash-bonus that we’ve set-aside dollars for.” Briggs indicates that the next release includes the Ad-Management and Partner-Module Betas. He also said tyBit™

users will receive their own personalized social-networking dashboard, like myspace.com or facebook.com, with email, IM, video player, blogging, and anti-spyware.

tyBit™ also announced its adScriber™ Program where tyBit™ subscribers receive free advertising on tyBit™. “This is an interesting approach to search advertising,” said William Presley, OSL Search Analyst. “Businesses can barter for targeted advertisements - instead of paying money for ads. Search usage is traded for advertisements.” During Beta, adScriber™ ads are displayed on a run-of-site basis including video ads. “While not yet keyword relevant, this allows small businesses unable to afford pay per click (PPC) advertising a chance to get started. This is obviously a market stab at Google’s affiliate or adSense™ model,” said Pressley. Company officials claimed the drive behind tyBit™ was their dissatisfaction with the search industry's PPC & affiliate models susceptible to click fraud. Their click fraud experience with Google and the Fayetteville Observer Newspaper led to class action litigation.

Briggs believes the definitive solution to click fraud and a search market alternative is tyBit™. “Our partners aren’t getting their share of online advertising dollars but they have the subscribers. They want fairness, customization, accountability, and transparency. We can deliver this with tyBit™ and a 40% revenue share - a deal you can’t find anywhere else.'' Briggs said that’s why tyBit™ won Best Product Runner Up at the Channel Partner Expo Show in Las Vegas and has jammed its partner pipeline with over 40 Telcos, Carriers, ISPs, media companies, MLM, OEMs and various other subscriber-based organizations to include non-profits seeking to be tyBit™ partners. “Continuing to add user and advertiser centric features keeps us using it,” said Ken Rivers a recent tyBit adScriber™. “Since becoming an adScriber™, we have received several free leads,” said Rivers. Michelle Wallace, Wallace Group Public Relations, Fayetteville, NC, USA, 1-910-321-1246, michelle@wallacegrouppr.com