The Year of Mobile Email and Backup and Restore for the Masses

Royal Tunbridge Wells, February 1, 2008. - 2008 will be the year when mobile email and backup and restore for mobile devices take off, in particular in emerging markets. We will see massive growth in mobile email in the consumer space due to the successful adoption of industry standards such as IMAP (LEMONADE) and SyncML, bringing high-value services to low-cost devices.

Mobile Email for the Masses

Until recently, mobile email use has been limited to business users who can afford to buy an expensive smartphone and are willing to accept a costly data plan. But there

have been strong signs over the course of 2007 that the age of mobile email for the masses is upon us. The combination of the adoption of industry standards enabling push email on mass market feature phones and affordable service plans is set to make mobile email for the mass market a reality. Evidence of this shift is seen in particular in emerging markets, where fixed-line infrastructure is limited and PC penetration is low, whilst mobile phone penetration is soaring.

Backup and Restore for the Masses

I also expect to see a surge in demand from consumers for a backup-and-restore facility for their mobile devices in 2008. This is because consumers depend increasingly on their mobile devices as the primary repository for vital information such as phone numbers and addresses. If a person's phone is lost or stolen or upgraded, then all his or her contact details disappear with it.

Background Information

Synchronica's Mobile Gateway push email and synchronization middleware provides carrier-grade scalability with load balancing and failover on any J2EE application server using Solaris, Linux, or Windows servers. It supports IMAP / SMTP for email and includes support for both the IMAP Idle and OMA EMN industry standards for push email. In addition, it includes support for SyncML (OMA DS) for the synchronization of calendars, contacts, notes, and tasks. For service activation, it features a provisioning module (OMA CP), enabling over-the-air configuration of the built-in IMAP / SMTP and SyncML clients.

Database of compatible devices: http://www.synchronica.com/products/compatible-mobile-devices.php

Information to setup your free mobile email trial: http://www.synchronica.com/syncml-demos/demos.html

Synchronica's Mobile Backup solution includes support for SyncML (OMA DS) for backing up and restoring contact and calendar data on the majority of mobile phones in the market today. It also features an automatic provisioning module (OMA CP) that enables remote, over-the-air automated setup of the service for subscribers.

More about Synchronica: http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com