The Best of Social Marketing and Advertising Competition - If you could see the social connections between your website visitors and find out who are the most influential ones – how could you utilise the knowledge to your business benefit? This is the theme of Xtract’s first international social advertising and marketing competition announced today at the Online Marketing show in Düsseldorf, Germany. The goal of the competition is to recognize online marketing and advertising ideas that incorporate the importance of social networks. More information at: xtract. “Marketers have known for a long time that peer-to-peer communication has a strong impact on consumer purchasing, but measuring and utilizing it for marketing and advertising has been very difficult. With new technologies we are now learning more about large scale consumer networks and are therefore capable of understanding their needs better,” says Jouko Ahvenainen, chief strategy officer of Xtract, a provider of social marketing and advertising intelligence products.