Tensor Technologies Taps ZestADZ for mobile Advertising to Launch Hindi SMS Service

Tensor Technologies Pvt. Ltd, a technology based company in Delhi, joins forces with ZestADZ, India’s first mobile advertising marketplace, to launch an ad-supported Hindi SMS Solution called MeghDoot. MeghDoot uses mobile transliteration technology application which enables users to send Hindi SMS to almost any phone using an English Keypad. “MeghDoot is a milestone in local language messaging and it will take SMS messaging to the masses” said Shekhar, CEO, Tensor Technologies Pvt. Ltd.

MeghDoot has the world’s first intelligent Mobile Transliteration Technology and runs

on almost any type of phone. It sends Hindi messages in the form of text or in the form of picture messages from one phone to the other. Users incur just the cost of a single SMS as priced by the operator, while sending messages to other users. The users receiving messages need not have t6 installed to receive Hindi messages. ZestADZ is the advertising partner of MeghDoot and will enable the delivery of text and banner ads within the application thereby monetizing the application for T6India. The ads will be highly relevant, targeted, region specific and based on handset used by the user.

“This partnership is a part our effort in creating an open ecosystem of services to the subscriber which will be monetized through mobile advertising” said Asif Ali, Chief Technology Officer, mobile-work, adding “Such services is a win-win for both the subscriber and the publisher and an ad-supported model in the mobile space is here to stay”. MeghDoot has been launched under ZestADZ’s mobile publisher program, details of which can be found at the ZestADZ website www.zestadz.com

About ZestADZ: ZestADZ is India’s first complete, mobile advertising marketplace. ZestADZ enables the delivery of highly targeted, relevant mobile text and banner ads within SMS, WAP and J2ME mobile applications and games. ZestADZ is currently in beta and has a network of over 40 publishers and several active advertisers. About T6India: MeghDoot is a product of Tensor Technologies (T6 Labs). T6 Labs is a technology company incubated at IIT Delhi. It strives to facilitate users to search for information in the language of their choice and receive information in the same language. Its primary focus web based personalized search and local language messaging on web and on mobile devices.