Sustainable Tourism, best practice from Italy - Waiting for the confirmation of the increment of foreign tourist flows to Italy, looking at the positive data (+4%) of 2007, it is interesting to underline that the Bel Paese hospitality, focuses its attention on the analysis of a new phenomenon called "sustainable tourism". Sustainable means a new tourism, far away from the conventional tourist destinations, slow mobility, special attention to the relationship between tourism and nature, in order to realize a new equilibrium between man and nature, following strategies of harmony and respect of environment. It aims to promote cultural, historical and artistic peculiarities of the territory. People run away from the most crowded tourist destinations, and Green Tourism is able to offer something easy, back-country, natural reserves, parks, cycling routes and trekking paths. Investments in Green Tourism, are something new and positive for Italian tourism market innovation.