‘Spare Pair’ proves essential for Sue’s new concept - “Getting caught short” is no longer a problem for people all over the world thanks to the innovative thinking of a Kidderminster entrepreneur. Sue Thorley, who was recently announced as a regional winner at the Grazia O2 X awards, has enjoyed a whirlwind start to her ‘Spare Pair’ business and is now using support from Business Link West Midlands to increase sales of her revolutionary product in the UK, Europe and the US. The concept, quite simply, is a neatly packaged spare pair of underwear, which is sealed in an individual easy-open foil convenience pack. It is ideal for an active young person, travellers, sportspeople and mums dealing with the day to day issues of bringing up children. “We’ve been inundated since launching the product early this year and genuinely believe we have unearthed a previously untapped market,” explained Sue, who came up with the idea after building work at home had left her in a caravan and without running water.