Skoda Website Creates Happy Drivers With Immediacy

2008/03/06 13:09

Press Release from:

Skoda

Immediacy, part of the Mediasurface group, Europe’s leading content management solution provider, announce the launch of the new website for Automotive car manufacturer Skoda.

Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) has announced the launch of newly designed website for Skoda. Fun and simple to navigate, www.skoda.co.uk incorporates unique and innovative features such as flipcharts and flash applications to give viewers even more information. The new website was built for ease of use and simplicity

on Immediacy Web Content Management suite (WCMs) 6.0 and designed by digital communications agency, Reading Room.

At the heart of Škoda’s marketing plans, the new website is designed to encourage users to “experience the happiness of Škoda on-line”, embodying the new branding ‘the manufacture of happy drivers’. Wanting to keep the website clean, fun and simple to use, Škoda needed a solution that would be easy to manage but also have the scalability to run an additional 130 network of UK retailer’s microsites.