Sigma Systems on Advanced Advertising, Tru2way - Sigma Systems is proud to be playing an active role at NCTA’s Cable Show 2008, which takes place in New Orleans May 18-20, 2008. Among its initiatives at the conference, Sigma’s President and COO Tim Spencer is speaking on campaign marketing support technologies and platforms in partnership with executive representation from some of the top five cable operators in North America. Rick Mallon, Sigma’s Vice President of Product Management, will speak on the topic of subscriber information systems to enable advanced advertising on a Tru2Way pre-show panel. In addition, Sigma will demonstrate its solutions for advanced advertising, residential triple play, hosted commercial voice and mobile at booth 2705. Speaking Sessions.
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