Sigma Systems on Advanced Advertising, Tru2way

Sigma Systems is proud to be playing an active role at NCTA’s Cable Show 2008, which takes place in New Orleans May 18-20, 2008. Among its initiatives at the conference, Sigma’s President and COO Tim Spencer is speaking on campaign marketing support technologies and platforms in partnership with executive representation from some of the top five cable operators in North America. Rick Mallon, Sigma’s Vice President of Product Management, will speak on the topic of subscriber information systems to enable advanced advertising on a Tru2Way pre-show panel. In addition, Sigma will demonstrate

its solutions for advanced advertising, residential triple play, hosted commercial voice and mobile at booth 2705.

Speaking Sessions. Tim Spencer, President and COO for Sigma, addresses “Behind the Campaign: Marketing Support Technologies and Platforms” with panellists Cyndee Everman, VP of Operational Support Systems for Time Warner Cable, Scott Hatfield, SVP and CIO for Cox Communications, and Jay Carlson, CIO for Charter Communications. The panel is being moderated by Seth Arenstein, Editorial Director, Cable 360/CableFAX, and forms part of the CIO.IT track. It takes place on Tuesday, May 20, 2008 at 2pm.

Mr. Spencer and his industry colleagues will discuss new technology solutions, such as market-segmentation databases and online audience targeting, which are emerging to support the science of marketing in the modern-day cable communications and entertainment industry. Attendees will have a first-hand opportunity to hear from experts who are applying these new tools of the trade to help zero in on market sectors and generate improved results, response and ROI from their marketing investments.

Understanding Tru2way Networks. Rick Mallon, VP of Product Management for Sigma Systems, is speaking in a panel session titled, “In the Middle: Technology Components for Tru2way Networks”, which takes place on May 17, 2008 at 1:30pm. Other speakers include Mark DePietro, VP, Video Access, Digital Video Solutions for Motorola; Sam Pemberton, Group CEO of The Softel Group; and, Jeff Seebeck, VP of Product Strategy and Development for Cisco. This group of experienced developers, technology providers and infrastructure specialists will help attendees gain a greater understanding of the possibilities and parameters of Tru2way by explaining everything from how networks will scale, to leveraging subscriber information analytics for targeted advertising campaigns and how advertising will play in the next-generation of advanced video services. The panel is being moderated by Jeff Baumgartner, Site Editor for Cable Digital News/Light Reading.