Research Shows That Mobile Phone Is The Hub Of SMB Communications
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Press Release from:
Radioframe
London, UK 26th June, 2008 -- RadioFrame Networks (RFN), the leader in small footprint, low cost wireless base stations today launched new, independent market research into how the SMB (small medium business) is using mobile communications and further strengthens the business case for indoor base stations, namely picocells and femtocells. The research was conducted by Quocirca, one of Europe’s leading business and technology analyst firms, across 240 SMBs in the UK, France, Germany and Sweden.
The research reveals that: • More than a third of SMBs have problems using their
mobile phones at work, and even more so when working from home, yet for many, the mobile phone is their first preference when making a call, even when at a desk with a fixed phone (in many smaller organizations, workers may not even have a fixed phone). • 3G is on its way, but not quite here – over half of all respondents have no plans to implement 3G phones, but 17% plan to introduce 3G laptops in the coming year, adding to the third that have already done so.
The problem is not going to go away by itself ”The research shows that while interest in new kinds of mobile services is high, good quality voice services and at the right price is what really matters to SMBs today. And with employees increasingly using their mobile devices for a widening range of applications – data, video, even VoIP – the reliability and service quality of mobile communications is going to become increasingly important, particularly with deployment of 3G services, which can find it hard to penetrate buildings,” says Mark Keenan, General Manager Europe, Middle East and Africa, RadioFrame Networks, “So any operator who overcomes this will be in a strong market position. Deployment of indoor base station technology – namely picocells and femtocells - is increasingly being viewed as a means to achieve this. Other market research suggests that worldwide, there will over 100 million femtocell users by 2012.” SMBs keen on cost reduction via mobile broadband and bundled services The research also showed strong interest in using mobile broadband connectivity to reduce mobile call costs. Continues Mark Keenan, “We know that call costs continue to be an issue for SMBs and again, there is a real opportunity here for operators to use femtocell technology to start rolling out more reliable, cost-effective mobile services, including data communications. Fixed mobile convergence and unified communications are ways in which operators can achieve this, for example by providing bundled services. Again, femtocell technology is a route to making this possible.”
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