Redditch entrepreneur proves that ‘kids should be kids’ - The shrewd ‘eye for an opportunity’ of a female entrepreneur is giving parents throughout the UK a high quality alternative to big chain stores and mass produced children’s clothes. Danish-born Malene Stanley has used her experience as a mum of two to launch a new website aimed at providing a unique range of t-shirts, dresses, trousers and tops for boys and girls. Kids Should Be Kids, which has been supported by Business Link West Midlands, has been set up to make it simple to purchase online; making life easier for busy parents. More importantly the company is based on the fundamental view that kids should be dressed as kids and not as mini adults! The website has already recorded over 1000 hits, with customers keen to purchase the hip and trendy clothes. Malene continued: “When I used to go back to Denmark, I made a beeline for the shops and brought lots of different outfits for my two girls.