mtvU selects Polopoly’s Content Management Solution

mtvU selects Polopoly’s Content Management Solution To Power Network Of 550 Online College Newspapers

World Class Publishing Platform Brings Expanded Multi-Media Capabilities, Community Features and Flexibility to Largest Network of Online Campus Publications

New York, NY – January 30, 2008 - mtvU, MTV’s 24-hour college network and a division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks, today announced that it has selected Polopoly – a top content management solutions provider to clients including Sony Ericsson, Ikea, Corelio and dozens of other

European media companies – to power the next generation of its end-to-end College Publisher platform. College Publisher is the only online publishing system designed specifically for the unique needs of the campus newsroom, and is currently used by the more than 550 college newspaper members in mtvU’s College Media Network.

The new Web-based framework, which begins rolling out this semester, will enable student-run publications to interact with readers in much more meaningful ways. The system is optimized for today’s 24-hour multi-media news cycle, allowing publishers to quickly develop and deliver compelling news packages that combine text (stories or blogs), photos, video and audio – without writing a single line of code. Further, upgraded community features – including user-developed profiles, forums and blogs, as well as Facebook distribution – will enable papers to cultivate a rich dialogue with and amongst their readers.

“The students running today’s college newspapers are pioneering the digital newsroom of tomorrow, and our new publishing platform will better prepare them for success,” said Stephen Friedman, GM, mtvU. “Polopoly’s best-in-class capabilities will unlock new forms of digital reporting, and we’re excited to partner with the company and the hundreds of College Media Network papers to offer students a more enriching, interactive news experience.”