Panasonic Avionics Corporation and CoKinetic Systems to Create the First In-flight B2B

Panasonic Avionics Corporation (Panasonic), the world's leading supplier of in-flight entertainment (IFE) and communication systems, and CoKinetic Systems Corporation, developer of the AirPlay IFE engine, today announced they are working together to launch the first IFE B2B developer’s marketplace.

Lake Forest, California and White Plains, NY, September 30, 2008 -- Panasonic Avionics Corporation (Panasonic), the world's leading supplier of in-flight entertainment (IFE) and communication systems, and CoKinetic Systems Corporation, developer of the AirPlay IFE engine, today

announced they are working together to launch the first IFE B2B developer’s marketplace: a combination of entertainment, advertising, and transactional applications in a seamless, end-to-end platform.

AirPlay Marketplace is the first developer’s marketplace for advertisers, merchants and application publishers to reach millions of passengers annually. Airplay Marketplace integrates, enhances and extends several of the tools and services Panasonic already offers its customers, including the OneMedia ad management system or passenger hospitality and shopping applications. This marketplace makes it easier for airlines flying Panasonic IFE to enhance their passenger’s experience and take advantage of new ancillary revenue opportunities.

“This marketplace concept is an essential element of our long term innovation strategy. It provides a means for advertisers, merchants and application publishers to develop and deploy new and exciting features. In addition, it opens up our platform to many more developers. Airplay Marketplace should enable airlines to realize more value from their investments,” said Paul Margis, Chief Executive Officer of Panasonic Avionics Corporation. “We are excited to deploy this marketplace concept first with CoKinetic.”

“The technology behind the AirPlay Marketplace allows Panasonic to place access of a huge in-flight audience within the reach of hundreds of developers around the world. Since the AirPlay Marketplace provides easy access to Panasonic system features, usage reporting, payment capture and aircraft on-load/off-load solutions, developers get to focus on applications and advertisements,” said Kris Stevens, Chief Executive Officer of CoKinetic Systems Corp.