On a Growth Curve with Video Entertainment

Exactly one year ago bendecho was launched as the first German speaking aggregator for entertaining video content. Ever since, the project has been elating hundreds of thousands of surfers with its clip selections from YouTube, Metacafe and Dailymotion month after month. By now bendecho registers 1.5 million monthly visitors and over 20 million page views – a result that the creators mainly accredit to the innovative “best of” approach of the service. Instead of offering another platform for uploading videos, bendecho collects the audience’s favorites from the established portals. The

decisive factor for the automatic content selection is the activity of the community, which has grown to 30,000 users. Hundreds more join daily, even though bendecho can be used to the full extent without registering.

In January 2008 it was „Roll the film!“ on the international stage: The English speaking offshoot started up successfully and is adding more and more to the 10 million video views per month. Dominik Hettich, CEO of the Munich-based Media agency iemotion, wants to use this momentum for additional localized versions, as well as placing the Web 2.0 features of the platform more in the foreground.

However, the self-financed project will remain independent, as Hettich continues: “Through the organic growth, we are able to develop the concept and the brand deliberately, and contribute to the qualitative selection of the internet’s video content more effectively”. bendecho is not the first successful webvideo project by iemotion: With ZapArena the company already started one of the first search engines for entertainment content in 2006.

Press contact: iemotion GmbH, Dominik Hettich, Joseph-Dollinger-Bogen 14, 80807 Munich, Germany, phone: +49 (0)89/32356420, mail: presse@iemotion.de, About iemotion: The Munich, Germany-based iemotion GmbH has specialized in interactive portal concepts on the German speaking internet since 1999. The company founded by Dominik Hettich established, among others, the student network “Studentum” and “ZapArena”, a search engine for entertaining web content.