New Wapple Canvas Zest removes the barriers to mobile for everyone

Today at CTIA, Wapple is launching a totally new version of its web-based site builder tool that breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites. This latest version of the award–winning platform, Wapple Canvas™ Zest makes it easier than ever to get a mobile site up and running. And with the addition of the new market and application specific expansion packs, companies can quickly and easily add all of the functionality they need to make their sites a success. The new Wapple Expansion Packs range from Content Stores and

News sites to classified ads and mobile advertising.

“Mobile Internet usage is reaching a real tipping point but many businesses are still in the dark, feeling technically or financially alienated from it. Others don’t understand the potential benefits or think it is unimportant, expecting newer phones to simply visit their PC website,” says Anne Thomas, co-founder and Business Development Director at Wapple. “Wapple’s service removes all barriers to entry. Sites built using Wapple Canvas™ are mobile friendly by default with exciting features that allow the business to interact with customers and partners whilst they are away from a web-connected PC. No technical knowledge is needed to design highly creative and individual looking sites using Canvas and with the new expansion packs users also get tailor-made features and functionality designed for different market sectors.”

Wapple is opening up the Mobile Internet to every business worldwide. Small businesses can take advantage of the Business Starter Expansion pack, which is automatically included in every Wapple Canvas licence. This provides the key functionality required to get a simple but professional-looking site up and running within moments. Users then have a range of Expansion Packs to choose from that are designed to provide the specific features and controls for different vertical markets and applications. Wapple also offer full and unique solutions for mobile publishers, mobile marketing and mobile commerce.