New “Smart” Energy Drinks Offer A Superior Quality Experience - After several banner years, the energy drink beverage category continues to grow, with Goldman Sachs predicting that it will hit 10 billion dollars per year in sales by 2010. As hundreds of brands jockey for market penetration in the booming, multi-billion dollar energy drink market, a new kind of “smart” energy drink is positioning itself to take a significant share from the existing category leaders. Instead of using the normal testosterone oriented branding focusing on the quantity of energy their drink provides, these smart energy drinks focus on the quality of energy they provide. By adding specific ingredients that work with the brain’s natural biochemistry they promise not just another “cool” brand, but a tangibly superior experience for the consumer. “People want the energy from the caffeine in energy drinks and think they have to put up with the jittery feelings and the crash they experience when it wears off,” says Mark Michael Lewis, creator of the SmartPower™ brand of energy drink, a premier example of the smart energy drink category.