New Plugged-In Toys Follow Kids Online - At the annual American International Toy Fair this week, toy makers showed playthings like Power Rangers helmets which store secret missions found online, plenty of online games and even devices that take kids to secure Web sites where they can play activities without wandering into the darker corners of the Internet.
"Toy companies are looking at where kids are playing and targeting product against it. Younger and younger kids are becoming more comfortable with the Internet," said New York-based toy consultant Chris Byrne.
Children as young as three years old are using the computer, said Julia Fitzgerald, vice president of marketing at VTech Holdings Ltd.
The company showcased the Whiz Kid Learning System, a learning pad that comes with an USB drive to connect to the computer, enabling books and activities to come to life.
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