New MSearchGroove Special Report Series

ChangingWorlds’ Chief Scientist Prof. Barry Smyth, together with Peggy Anne Salz, leading industry analyst in the area of mobile search and content discovery technologies, today introduced the first in their new series of Thought Leadership articles focused on personalization and content discovery for the mobile Internet.

Since its inception, ChangingWorlds has pioneered the intelligent delivery of personalized content to ensure the delivery of the right content to the right user. The company's track record, which includes over 50 deployments of its dynamic personalization

technology worldwide, speaks for itself.

In addition to his role at ChangingWorlds, Prof. Smyth is a leading researcher on the topic of personalization technologies for mobile information access and a recognized expert in the area of artificial intelligence & advanced personalization. His work has won numerous international awards and has been widely published. Salz, the chief analyst and publisher of MSearchGroove, an online source of analysis and commentary on mobile search, content discovery, and mobile advertising, is a brave new voice in the mobile content industry. Internationally recognized for her in-depth research and reports in this area, she speaks regularly at industry conferences on the topics of mobile search, content discovery, social media and personalization.

The combination of Prof. Smyth's expertise and the media profile enjoyed by Salz and her online destination will ensure that this Thought Leadership series becomes an essential read for mobile executives and the mobile industry at large.