New guidelines for Italian tourism

On 17th July 2007 the “2nd National Tourism Day” was held in Trieste: Confindustria (the Italian industries association) organised this conference during which tourism businessmen and political representatives gathered to debate about the situation of the tourist industry in Italy. Authoritative speakers joined the debate: Italian Deputy Prime Minister Rutelli, the President of the Region Friuli-Venezia Giulia Mr Illy, the President of “Turismo F.V.G.” Mr. J. Ejarque and the President of Confindustria Mr. Montezemolo in his closing speech. According to recent researches Bibione is at

the 3rd place in Italy for what concerns the total amount of available bed-places: this can be enough to measure the potential influence this holiday resort can exert on the overall tourist offer in Italy.

The Casa Mare Agency is a bulwark of the real-estate sector: it has been actually dealing with rentals and real-estate sales in Bibione for more than thirty years, during which it could witness and actively take part in the development of the tourist world, sometimes being even ahead of the times. Comparing the guidelines stated in Trieste with the actions the agency CasaMare has already undertaken, it is possible to check how every single tourist firm can help bringing Italy again to the top of world tourism.

The need for the national tourist offer to become annual instead of seasonal, the need for a much more diversified offer, but always avoiding fragmentation and the improvement of the whole national territory have been displayed as the only way to overcome this stagnation. Italian tourism needs strong help from the Government, but the agency Casa Mare proofs that every single operator, every single firm can and should contribute to the common effort.