NetCallidus Acquired by Something 4 - Something4 is pleased to announce the recent acquisition of Netcallidus Limited, a leading and experienced provider of strategic marketing advice, SEO and PPC services to large and growing organizations. A key strength of Netcallidus is the ability to take online marketing beyond the web site to impact not just traffic but clients sales conversion rates. Netcallidus was born out of a web design business in which it was clearly understood that web sites had to reflect the image and brand of an organization. As the internet grew into a significant channel to market so did the demand for web sites to be on the front page of the search engines. Given this demand, the company gathered the personnel, knowledge and experience to deliver consistent front page positions to clients; not only in the short-term but also, to try to stabilise and secure these positions in the future.