NMOA President to Auction off Antique Advertising Collection - National Mail Order Association (NMOA) President to Auction off Antique Advertising Collection Over 200 classic direct response space advertisements will be auctioned off to the highest bidder MINNEAPOLIS, MN, – If you ever wanted to get your hands on an original direct response advertisement from the early 1900’s to hang on your wall, you’re not the only one. John Schulte, president of the National Mail Order Association (NMOA) has been collecting them for years. “Some of these ads were responsible for starting the empires we know today,” says Schulte. “I started collecting them many years ago for the Mail Order History Museum that the NMOA features on it’s website, they’re a true treasure of art. To an old marketing man like me, these ads are a thing of creative beauty.
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