Museum Store Association to Publish Cultural Guidebook for Travelers - The Museum Store Association (MSA), with its partners the U.S. Cultural & Heritage Tourism Marketing Council and the Shop America Alliance, is proud to announce the launch of a new publication called The Cultural Traveler, a high-end tourism guidebook featuring the leading museum stores in North America. The Cultural Traveler will be distributed in 2009 to more than 40,000 consumers, tour operators, travel agents and travel media interested in museum store shopping. Museums and other cultural institutions provide travelers with rich experiences that are reflective of the art, history and unique qualities of the city or destination where they are located and therefore provide singular shopping experiences within the museum store.
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