Multivariate Testing by Maxymiser Delivers 13% Conversion Uplift to LOVEFiLM - Maxymiser's Mark Simpson is to reveal how the company's multivariate testing system delivered a 13% increase to LOVEFiLM's online customer conversion figures. Speaking at next week's Internet World Simpson will use the example of LOVEFiLM to demonstrate how small optimising changes produce significant boosts to conversion rates of websites like LOVEFiLM. LOVEFiLM is the UK and Europe's leading online DVD rental provider. By deploying multivariate testing to optimise LOVEFiLM's free trial sign up page, Maxymiser delivered a 13% uplift in conversions within one week through very minor alterations. The test allowed a number of call to action designs to be tested for visitor response against the default content.
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