Maxymiser Hits the Acquisition Trail to Create Services Division - London 07 July 2007, Maxymiser, Europe’s leading web site optimisation, multivariate testing and behavioural targeting provider, has stepped up its offensive on the expanding onsite testing market by adding a services division to its portfolio. The acquisition of off-shore web and mobile development company IDE Digital puts Maxymiser in control of its development resource and expands the range of services available to clients. Established in 2002, IDE Digital has an impressive pedigree. The company was behind the development of the HitDynamics web analytics platform which became part of Hitwise’s portfolio in 2005 and was subsequently retained by Experian. They bring with them an impressive client list including LexisNexis, New Scientist, LOVEFiLM International, Siren TV, Kuoni Group and Venda.
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