Maxymiser a Finalist for UK Internet Innovation of the Year - Maxymiser, Europe 's leading web site optimisation and behavioural targeting provider has been selected as a finalist for the award "UK Internet Innovation of the Year 2007." This news comes in a month that has seen Maxymiser continue to deliver average conversion rate uplift over 74% to its existing clients through multivariate testing. Mark Simpson, MD for Technology, Maxymiser commented "It is great to be recognised as the leading UK and European player in this field and we are continuing to grow our technology with innovative new features coming on-stream during the summer. We look forward to expanding the reach of our technology with clients and through partnerships with UK and European agencies that can pass the benefits to their clients." The CNET Networks UK Business Technology Awards have fast become one of the most sought-after industry accolades, and for good reason: the business and technology communities know that the winners are the best of the best.