Maxymiser Eyes Germany

London, 25 May 2007, leading European website testing and optimisation provider, Maxymiser will exhibit at the forthcoming ad:tech show in Germany. Building on six months successful operation in the UK, Maxymiser is preparing for an expansion into the German market in Q3 2007. With the largest population of internet users in Europe, the German market is a key target for Maxymiser’s multivariate testing and website optimisation solutions. By performing live testing on different creative and text content for websites, multivariate testing can deliver significant uplift in website performance

towards any defined key metric. Maxymiser will exhibit at ad:tech in Hamburg on 22nd-23rd May giving the German market their first opportunity to meet the key players within the company face to face and learn how the technology works.

Max Polyakov, Founder and COO, Maxymiser commented “We are excited to be exhibiting at the first ever ad:tech event in Germany, these events have been productive in the past and we hope that the Hamburg event will prove equally fruitful.” ad:tech is a free to attend event. Press demonstrations of the Maxymiser product and high resolution company logos are available upon request. About Maxymiser Maxymiser optimises the effectiveness of any website’s content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak.