Marketing Works: Unlocking Big Company Strategies for Small Business

Business Expert Unlocks the Secrets to Marketing Success

Friday, March 2, 2007.
Beijing  A 5th dan black belt in Taekwondo, a published master chef, an Olympian and an international business expert, Chris Lee, co-author of Marketing Works; Unlocking Big Company Strategies For Small Business, (ISBN: 1600370098) became concerned with the 80% failure rate of small businesses in the first five years of operations.

As Lee and co-author Daniele Lima investigated, they found few sources of help for small and start-up businesses.

“Most people who

start their own business know what they are doing technically, but don’t know marketing, which is the single, largest factor in the success of a business,” says Lima. “As we looked at marketing books, we found that most were written over the head of the average business owner and didn’t give practical, here’s what you can do today information. In the last five years, Chris Lee and I have harvested from our experience the essential secrets to sucessfully marketing a business, especially a small or start-up business.”

Melbourne-based Lima has worked for 20 years in virtually all areas of business in private, public, large and small companies, including Caltex Petroleum, Metrail and Bristol-Myers Squibb. He is also the founder of the ‘Road Scholars’ sales and marketing training courses.

Marketing Works employs a step-by-step process of how a small business owner can effectively leverage marketing techniques to maximize the potential of their own business, regardless of the market they operate in.

Michael Morrison, Principal Researcher, The NationalCentre of Retail Studies:
“At last a book about marketing has been written by people who actually do understand what marketing is. Marketing Works has taken the complexity of marketing and presented it in a practical and user friendly format. Read it, act on it and make a difference now.”

Dr Bernice Kotey, Senior Lecturer & Co-ordinator – Small Business and Entrepreneurship, New England Business School, University of New England.
“I congratulate the authors for their easy to read book, full of great marketing ideas for small business.”

Book title:
Marketing Works: Unlocking Big Company Strategies for Small Business

Authors: Chris H Lee and Daniele A Lima
Publisher: Morgan James Publishing, New York, U.S.A.
Primary Distributor: Dennis Jones & Associates, Melbourne Australia - +61 3 9762 9100 (for New Zealand
& Austarlia)
Availability: From March, 2007
Price: $34.95
ISBN: 1600370098
Target: SME Businessess / Franchise owners and managers / marketing students.



To interview Chris Lee or Daniele Lima, or for more information on Marketing Works; Unlocking Big Company Strategies For Small Business, phone: +613 9576-8486, email gotham@netlink.com.au, or visit www.roadscholarstraining.com