Marketing and Sales - Exporting to Europe

Internationalization is important for every company. Europe - with its more than 450 million inhabitants in 25 countries, however, only looking towards the European Union's countries - is a perfect place for companies to go. Especially the Western countries are highly industrialized. Find some reasons and help in this article.

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Most of the European companies - actually more than 95 % / country on an average - are fighting the more or less stagnating local industries by increasing their exports. And they are successful with it - especially in Germany,

where exports count for more than 30 % of their GDP - and still increasing.

The permanently growing international competition, however, lets them look to other countries to get pre-products - or even complete machinery - from other parts of the world in order to keep cost at the lowest possible end. Most often the foreign currencies like the US$ have in addition a favorable exchange rate versus the local €.

This one side of the pictures. The other side shows that companies working internationally have a few advantages which are the same all over the world:

- to increase the independence of a company from the local business climate
- doing this: secure working places and
- increasing the profit ('economies of scale' is the catchword)

Reaching the enterprises' goals, especially in international markets should, however, be a well planned procedure in order to target the available markets - very often with 1000s of potential customers - and thus reach the 'best / most profitable' ones, yet minimizing the one risks.

Michael Richter who had traveled all 5 continents for more than 20 years before starting his 'International marketing consultancy' in 1991 - has specialized in consulting national and international clients on their ways 'into the worlds' markets or vice versa into European countries. His clientele comes from many places worldwide - as can be learnt from his references. The country experience in more detail (with a lot of details about such countries) is given here >> www.internationales-marketingkonzept.de/en/index.html

He is available to assist also YOU on your way into Europe - minimizing risks and following the most appropriate strategic and targeted ways for YOUR company.

His assistance may reach from pure market research to 'hands-on' implementation of the results found out and/or work as your 'foot-hold' in Germany until you found the right partner locally. In addition he could visit potential clients together with you and/or give additional information on specific markets, firms, etc.

Being a member of the 'Councils of advisors' - www.thecouncils.com/ - or in his capacity of a consultant for SMEs, registered with the European Union - directory general 23 for SMEs -, he could also serve you on other levels.

One of his specialties is the elaboration - and following implementation - of marketing plans for various European regions.

Some aspects of such a plan - for the elaboration of which he needs your input on different levels - could be

- analysis of the present situation of the company as well as of the target situation - based on a thorough market research - with regard to the existing clientele but also the potential of clients - from country to country
- planning the marketing and sales procedures/ways in order to reach the clientele identified during the market research
- budgeting the cost to be spent to reach this clientele, however, also the profits to be reached most probably
- having a permanent control of what works out how and the possibility to correct - from budgets to sales ways

or any single aspect of it.

Furthermore this instrument is a good 'argument' towards banks when the need for additional finance arises.

Contact:
Michael Richter - International Marketing- and sales consultant - concentrates for more than 35 years on marketing and selling of investment goods and long-lasting consumer goods to/in all 5 continents - since 1991 he works as an independent marketing consultant, especially for SMEs worldwide.

Michael Richter
Drehergässle 5
88499 Daugendorf/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7371-93210, Fax: +49-7371-93217