MOBILE-WORX TO LAUNCH ZESTADZ

Chennai, India, Malaysia and Los Angeles, U S, Mar 16, 2007 – mobile-worx (www.mobile-worx,com), a leader in mobility solution providers, announced the release of ZestADZ, a comprehensive mobile advertising platform. It is the first of its kind in the industry.
ZestADZ complements conventional (print, TV, billboard, email) media and is significantly more cost efficient. It enables advertisers to launch highly targeted keyword based marketing campaigns, that can deliver mobile advertisements across any mobile platform or network. The platform helps the key stakeholders leverage the

true potential of mobile marketing.

The patent pending solution enables mobile advertisements within WAP pages, mobile applications, mobile games, mobile content decks and SMS messages.
“mobile-worx has been a leader in the mobile solutions industry. We are pleased to deliver this innovative and patent pending product. We believe this product will revolutionize the mobile marketing industry,” said Asif Ali, co-founder and Chief Technology Officer (CTO).
“We have been very pleased with the tremendous reception ZestADZ has received from leading carriers, advertisers and publishers. We are keen to partner with them to deliver cost effective value and competitive advantage,” added Terry Uppal, co-founder and President.

ZestADZ follows the core principles of permission-based marketing. Advertising messages are sent only to subscribers who have opted to receive relevant and pertinent messages or content. ZestADZ‘s campaign management capabilities allow advertisers to manage multiple campaigns, across multiple target market segments, for multiple brands across multiple geographies.

"Mobile marketing has tremendous potential. For a Direct Marketer it is indeed a dream come true and a great challenge. Till date the tools necessary for carriers, advertisers and publishers has not been not available. Now ZestADZ has the potential and the opportunity to change the industry landscape,” commented R. Sridhar, a pioneer in Direct Marketing and Partner, IDEAS-RS. ZestADZ build on robust Open Source components is available on a fully hosted basis worldwide.

ZestADZ will be available to early adopters on a limited distribution (Alpha Release) basis in May 07 with General Availability in June 07. A variety of flexible pricing models is available. They include a one-time installation fee plus Perpetual License, Term License, Revenue Share.