MOBILE-WORX LAUNCHES IN-GAME MOBILE ADVERTISING - Chennai, India and Los Angeles, US, July 23, 2007 – mobile-worx (www.mobile-worx.com), a leading provider of mobile products and solutions announced the launch of an in-game advertising tool as a part of its mobile advertising marketplace – ZestADZ. ZestADZ enables Java mobile game and application developers to easily insert mobile advertisements without modifying the underlying source code. By using a tool, which is a part of ZestADZ, mobile game/application developers can quickly integrate pieces of code to pull mobile advertisements from ZestADZ dynamically.