MOBILE-WORX LAUNCHES IN-GAME MOBILE ADVERTISING

Chennai, India and Los Angeles, US, July 23, 2007 – mobile-worx (www.mobile-worx.com), a leading provider of mobile products and solutions announced the launch of an in-game advertising tool as a part of its mobile advertising marketplace – ZestADZ. ZestADZ enables Java mobile game and application developers to easily insert mobile advertisements without modifying the underlying source code. By using a tool, which is a part of ZestADZ, mobile game/application developers can quickly integrate pieces of code to pull mobile advertisements from ZestADZ dynamically. Advertisers can deliver full

screen banner or text ads through the channel. The Ads appear typically at the starting or ending of the application in a non-intrusive manner. Users can click them if they are interested or move on to use the application. This tool brings in some interactivity into the application and if the user receives a coupon, he can forward to somebody else if he/she doesn’t want it.

The launch of this service will accelerate the adoption of mobile advertising amongst a large variety of developers. “We believe this offers immense value to both advertisers and publishers to leverage the growing potential of embedded advertising within mobile applications and games,” said Mr. Terry Uppal, President, mobile-worx. “This technology is a breakthrough and first of its kind in the country and the region. We believe that this product will accelerate the adoption of ZestADZ amongst the developer community as an alternative stream of revenue,” said Asif Ali, Chief Technology Officer, mobile-worx. TestADZ mobile advertising marketplace is already serving permission based WAP banners and embedded SMS advertisements. To become a part of ZestADZ publisher ecosystem, publishers / mobile developers can register themselves on For more information on the in-game advertising / ZestADZ contact. Terry S Uppal, terry@mobile-worx.com, 1-562-498-8840 Asif Ali, asif@mobile-worx.com, 011-91- 8-400-89876 About mobile-worx Mobile-worx is a leading provider of mobile solutions, headquartered in Los Angeles (USA) with an office in Chennai.

About ZestADZ ZestADZ is an ecosystem of Publishers, Subscribers and Advertisers. ZestADZ helps Publishers launch value added mobile services e.g.: a mobile site that provides business news, on an AD-supported business model. ZestADZ helps advertisers to capitalize on this ecosystem, enabling them to launch highly targeted mobile campaigns.