Leading Analyst Firm Finds 61 Percent Of Consumer Products Companies - GXS, a leading provider of business-to-business (B2B) e-commerce solutions, has posted the results of an AMR Research study focused on the penetration and use of B2B e-commerce among consumer products companies and their trading partners, and the benefits therein. Conclusions from the study indicate that 61 percent of consumer products companies increased revenue as a result of improved B2B initiatives. The survey established strong agreement among respondents on the importance of B2B capabilities in growing relationships with key retailer accounts. According to the study: •90 percent of average respondents cited that the strength of their B2B programme enables differentiation from their competitors; •95 percent of average respondents cited that the flexibility of their B2B programme is important to delivering a customised shopper experience; •93 percent of average respondents cited that the strength of their B2B programme is an important factor in getting more shelf space and new products on the shelf at key accounts; and •98 percent of average respondents cited that the flexibility of their B2B programme demonstrates to retailers the ease of doing business with them. The AMR Research survey also found that by improving their B2B programmes, 67 percent of respondents experienced a reduction in costs; 61 percent reduced the costs to serve customers; and 59 percent improved cash-to-cash efficiency.