LeadPro Email Marketing and Lead Management Service Releases Advanced API - LeadPro, a division of Troy based email marketing, lead management and marketing technology services firm, announced the release of advanced web services based API (Application Programming Interface) feature. Existing email marketing clients of LeadPro currently using simple form based API to manage their subscription lists can utilize the advanced API to enhance the functionality. LeadPro customers can leverage this industry standard and secure feature to connect with their in-house databases such as CRM and Sales Force Automation systems and external application databases and solution providers such publishers, lead processors, advertisers, affiliates, clients and other partners. The new web services based API uses flexible data input / output structure and the information is exchanged in XML format using secure HTTP calls. The advantage of using web services is that customers can interact with the email marketing and lead management system from any programming platforms such as C#, PHP and Java.