Kenshoo Launches Kenshoo UK To Provide Technology Solutions - Kenshoo Launches Kenshoo UK To Provide Technology Solutions For The European Paid Search Industry Kenshoo Ltd, a SEM technology leader backed by Sequoia Capital and Arts Alliance has opened a subsidiary company in Europe to provide local support for its European clients. Kenshoo Ltd, a Sequoia Capital and Arts Alliance backed company and the leading provider of Search Engine Marketing (SEM) Quality Management™ technologies, announced today the establishment of Kenshoo UK. The subsidiary will manage Kenshoo’s business and customer care in the United Kingdom and Europe, and will serve as its base of European operations to take advantage of the rapid growth in the European paid search advertising market. Kenshoo’s flagship product, KENSHOO SEARCH™, is a holistic end-to-end SEM platform, which automates the labour intensive processes of building and optimising cross channel search campaigns. KENSHOO SEARCH™ is based on the Quality Management™ approach that recognises a SEM campaign as a complex organism with interactive parameters.