Jamie Oliver and Sainsbury's team up to feed cash-strapped families for a fiver

Core Facts - Jamie Oliver and Sainsbury’s team up to put affordable nutritious meals for four on the table for a fiver.“Feed your family for a fiver” drive, fronted by Jamie Oliver, offers hearty, nutritious recipe ideas for families of four. Sainsbury’s offers fresh meal ideas with ingredients at better than 100-year-old prices.

- As Britain tightens its budget this year, Sainsbury’s is offering hungry families all the ingredients they need at better than century-old prices. Archivists at Britain’s favourite supermarket chain have confirmed that the prices of many of

the raw ingredients for Sainsbury’s budget-busting recipes are lower in real terms than they were in the early 1900s.

- The first recipe in the “Feed your family for a fiver” campaign is meatballs and spaghetti. Analysis of materials from the Sainsbury’s archive at the Museum of London reveals that a pound of beef from a 1903 Sainsbury’s price list cost 1/6, or £4.28 in today’s terms. A 1920 price list shows a packet of spaghetti costing 11d, or 97p in today’s money, and a tin of tomatoes 10½ d, or 88p in today’s terms. In today’s money, that adds up to £6.13, excluding the cost of the other ingredients for the meal – onions, garlic and peas, making the cost of Sainsbury’s meatballs and spaghetti substantially lower today than it was in the early 1900s.

- Jamie Oliver and Sainsbury’s are joining forces to put affordable, healthy, hearty meals within reach of even the most cash-strapped British families this Spring, backed by a range of start-from-scratch recipes that will feed a hungry family of four for a fiver. Quotes