International Bodywear Boutique 2006 Feature at Fibre2fashion.com

Its just the next best thing to your skin, and yet, not so deep! Yes, we are talking about Bodywear, are you listening?

An industry on the rise, Bodywear has never had it so good, be it business wise or even otherwise, and this is where the action is today, according to Mr Bhanu Gupta, Marketing Manager, Fibre2fashion.com.

Gupta says, “Globalization is on, and this industry in particular, holds lots of promise. Hence, we at Fibre2fashion decided to focus and provide necessary impetus to the Bodywear industry by launching a Special Supplement titled International

Bodywear Boutique 2006.”

When asked what exactly constitutes Bodywear, Gupta replies, “All that consisting Underwear, Foundation wear, Nightwear, Home wear or Loungewear, Swim-and Beachwear and Hosiery included, includes in Bodywear.”

He goes on to elaborate: “The sub sectors consists briefs or knickers, slips, bodies, teddies and french knickers for women and girls; pants or briefs, boxer shorts for men and, (under-) vests and T-shirts for men and women; bras, corselettes, corsets, girdles etc.; nightdresses, pajamas and negligees and camisoles for women; nightshirts and pyjamas for men; dressing gowns, housecoats and bathrobes; one and two-piece (bikinis) bathing suits for women, and swimming trunks and bermudas for men; pantyhose, tights, stockings and ankle- and knee-length socks, and much more.”

Turning to industry statistics and current trends, Gupta reels off figures and trends that are really astonishing.

For instance, he adds, “The total world lingerie market alone was estimated at US $29.5 billion in 2004. Woman’s sportswear market that stood at nearly $25 billion in 2000 is expected to cross $38 billion by 2005. US retail sales of lingerie, hosiery and innerwear market alone stands at about $14 billion per year. And this is just one sector of the entire chunk that is accelerating, globally.”

“A recent UK retail sales report says that during 1998 and 2004, women’s bras and pants sector zoomed up by an estimated 34 percent to £1.14 billion, while sales of men’s underwear went up 10 percent to £756 million, and nightwear sales were up 13 percent to £426 million,” he quips.

Moving on to International Bodywear Boutique 2006, Gupta reveals, “At times an exhibition, fair or show locale where manufacturers, distributors, wholesalers, retailers, traders and other sellers seek sales apart from promotions, being far away, prove to be major ‘turn-offs’ for prospective clients to call in.”

“This is where Fibre2fashion comes in to picture,” says Gupta, “as it will supplement all such activities missed-out on earlier count, and offer a 365x7x24 showcase for all manufacturers, and industry chain down the line to present a literal walk-in or rather browse-through attractive portfolio presentation with ease to fix an online, an e-mail, a telephonic, or a personal meeting at mutual convenience.”

Fibre2fashion.com special supplement on International Bodywear Boutique 2006 attempts to take care of such teething issues through heightened global awareness and targeted promotion among that all such industry segments lack to subsequently fuel growth within. The feature shell be published online on 1st April 2006 for a period of 1 month till April 30th 2006.

“Generating business opportunities, has proved Fibre2fashion.com’s forte to extend the most economic and result oriented medium for promotion of fairs and events to our valued clients, worldwide,” adds Gupta.

“We have successfully campaigned for some of the world’s most prestigious textile and fashion events, like Motexha, Kortex, Body Look, Fashion China, Intertex Milan, Tex India, DIGF, Preview Daegu among others, promoting Bodywear and other products through our portal http://www.fibre2fasion.com,” concludes Gupta exuding confidence.

Keep watching for more details on International Bodywear Boutique 2006 that promises to feature soon on your desktops.