Innovative Hot Flash Cooling product hits the market - M.E. Cosmeceuticals introduced their first product and the perfect solution for hot flashes associated with menopause this summer. Verita`, which the owners named after the Italian word for ‘truth` is a truly effective hot flash cooling product. Designed to relieve hot flashes without affecting hormonal balance, Verita` is a spray that women can apply topically to the chest and back of neck.