Innovative Hot Flash Cooling product hits the market

M.E. Cosmeceuticals introduced their first product and the perfect solution for hot flashes associated with menopause this summer. Verita`, which the owners named after the Italian word for ‘truth` is a truly effective hot flash cooling product. Designed to relieve hot flashes without affecting hormonal balance, Verita` is a spray that women can apply topically to the chest and back of neck. With its soothing blend of botanicals, natural marine algae and refreshing cucumber aloe scent, Verita` cools on contact providing an almost instant interruption to the body's urge to overheat.

“Mompreneur” Melissa France developed Verita` after watching her own mother suffer with hot flashes. " I wanted to give back to my mom, a woman who has sacrificed everything for her children. This is a great way to help women and moms everywhere" Having worked in the health and beauty industry prior to staying home with her two young daughters, Melissa had the perfect opportunity to combine her background and her motivation to help her mom and start her own line.

With "Menopause the Musical" in town, Suzanne Somers announcing the launch of her 50 Menopause Clinics, and even Rosie O'Donnell talking about her recent hot flashes on "The View," Melissa has created a product with impeccable timing. According to the Mayo Clinic, 75% of women experience hot flashes during menopause, which can last 5 years or longer, and according to the U.S. Census, 1.5 million women enter menopause each year only to rely on ingestible treatments and creams, which affect hormonal balance.

“Verita` is perfectly engineered to be an effective solution to hot flashes,” according to Verita` Chemists. “The active raw material has undergone extensive in vivo efficacy testing and skin ion level analysis, proving its capability to cool and rehydrate the skin, restoring thermal balance to the skin's surface.” “The size of the bottle is discreet enough for a woman to easily carry in her purse, keep in her desk drawer at work or on a night stand. Hot flashes can happen at any time, and the women we polled appreciate the beautiful bottle and refreshing scent that makes this much-needed relief product look and feel more like a spa treatment," said founder Melissa France.

Picked up immediately by BuyBeauty.com and being featured in the Rocky Mountain News and in Beautiful Woman Magazine's fall & winter issues, this has been an exciting start for this young mother. Verita` promises to be what many women, maybe even you or your mother, have been waiting for . Verita` is available online at www.buybeauty.com at www.hfrelief.com or by calling 1-877-728-9232, and a 2.5 oz is a month supply depending on the frequency of use. CONTACT: Melissa France M.E. Cosmeceuticals, LLC P 303-709-8039 melissa@veritaproduct.com