IndiePix partners with Nelson Madison Films to promote homeless documentary SKID ROW

IndiePix, the Internet-based distributor of independent films, has announced a partnership with Nelson Madison Films' distribution arm, Indie Rights, Inc. The partnership coincides with the launch of the new 'Activist' and 'Educational' Editions of SKID ROW - a no-holds-barred documentary featuring Pras Michael from the Fugees, as he takes to the streets of Downtown LA for nine days, with no money or food. For the first time, the film is available from IndiePix as an 'Activist Edition', which enables individuals and non-profit organisations to host their own screenings, and also an

'Educational Edition', which includes teaching guides for schools and colleges.

SKID ROW is a five-mile radius in downtown LA which has the highest concentration of homeless people in the US. An average of 80,000 homeless men, women and children sleep on SKID ROW on any given night, which is more than double New York’s homeless population. This eye-opening film documents the relentless work of the Midnight Mission and includes footage that Pras Michael witnessed in the homeless capital of America.

Nelson Madison Films approached IndiePix to provide them with a tailor-made distribution package that would promote the film as well as the cause behind it - in the most effective way possible. The new 'Educational Edition' provides material to help schools teach teenagers about issues such as poverty, homelessness and drug abuse, while the 'Activist Edition' enables private screenings across the States and includes information about what organisations people can get involved with, how to learn more about the issues and how to organise and take political action. In addition to the DVD and Download versions from IndiePix, SKID ROW is also available to consumers for free viewing on the advertiser supported service SnagFilms.

"This film was made with the intention of raising awareness and inspiring action," said Linda Nelson, Co-Founder of Nelson Madison Films and its distribution subsidiary, Indie Rights, "but SKID ROW, and the message behind it, have really been lost on the big sites such as Amazon. SKID ROW is a fantastic documentary, but the mainstream distribution model really wasn't well suited to the film. IndiePix is the best distribution model on the net for independent films, so we contacted them to help us revitalise the DVD, and raise money and awareness for the cause."

From the beginning, Nelson Madison Films committed to donating half of its revenue stream from the film to The Midnight Mission, knowing that none of the profits from traditional distribution would flow to the cause. IndiePix is supportive of this mission and is also donating part of its profit. "We're urging people to buy the DVD through IndiePix because of the financial support it provides for The Midnight Mission.