Indian Ayurvedic Firms to Strike $120 Billion Herbal Market - Traditional houses of ayurveda in India, which make up for small share of global herbal industry of US$ 120 Billion, have begun to deviate from classical texts in order to take ayurveda to export markets such as Middle East. Coimbatore based AVP (Arya Vaidya Pharmacy), by introducing chyawanaprash – an admired health tonic that helps boost energy, memory and immunity – in the form of a biscuit, has been the trend setter in this respect. The product has been developed bearing the tastes of both new and old generation in mind. All ingredients of chyawanaprash have been retained in the biscuit so as to ensure better health, enhance immunity and energy of the consumer. The biscuit will soon hit the export market.
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