INTRODUCING THE FIRST GLOBAL ADDRESS REGISTRATION SYSTEM - Imagine someone wanting to send you a letter, but he can't write your mailing address. "An illiterate writing a letter? This can't be for real!"
"Well, this seemingly contradictory situation happened to me after I moved to the People's Republic of China" says Gunnar Lindenblatt. "My parents, friends, former colleagues, as well as insurance companies and public authorities were not able to write my Chinese address. You can write an address in China using the Latin alphabet, but this has to be 'processed' through a central international post office, where the address is converted into the local language. This takes time, and if the sender makes a small mistake, omitting one letter can take your letter to a city thousands of miles away from the intended destination.