How Web 2.0 Can Drive Huge Business Growth: Successful Entrepreneur

eOffice Founder and CEO Pier Paulo Mucelli, recently gave expert advice for using web 2.0 to drive business growth to online business TV producer yourBusinessChannel. Mucelli, a business expert with one of the biggest networks on LinkedIn, says a combination of pay per click advertising and smart social networking have enabled him to develop an international profile for his award-winning chain of serviced offices known for inspirational design and cutting edge technology.

“At the eOffice we are embracing web 2.0,” he says. “I personally have been using LinkedIn since the

second month it was launched - I started by inviting my personal network of probably 20, 30, 50 business associates and over time I invited all my clients and all the company clients and slowly but surely the network has increased to several thousand members. Currently I believe LinkedIn has 24 million members and I have visibility of probably 60% and that allows my products and services to be visible to 15 million business people”

“It’s fantastic for a small business like ours, we only started a few years ago and were able to compete with the big giants, I started my Google campaign from my living room on a weekend. I started with 10 keywords, I didn’t have a clue you know

“We are able to capture clients in New York, Dubai and in Singapore - there is no way we can afford to fly over to Dubai, see potential clients and sell our services, now we can do it from our office, from our living rooms, it’s fantastic. This is a golden opportunity and it’s available to everyone in the world, it’s just a matter of using it in the right way.”