Google Advertising & Digital Marketing Weathers Credit Crunch - Despite Google posting is its first ever quarterly decline in Ad revenue recently there is plenty of evidence that Google advertising spend and wider digital marketing mediums, most especially Google Adwords pay per click can and is well placed to prosper where more traditional advertising mediums are in trouble. In the year when digital advertising spend is expected to exceed TV for the first time there are considerable pointers highlighting how digital marketing with Google advertising as the flagship example will become increasingly important to advertisers from small business marketing managers to large corporate brands. Andy Maclean, MD of Open Eye Marketing says "recent surveys indicate a significant percentage of the general public still say their retail spending is unaffected by current conditions. Whats more we know that many leading retail sites such as Pricerunner and Kelkoo have seen significant recent traffic volume increases which indicates not only is the public more likely to buy online than ever but also they are being much more savvy by using such price comparison websites. Furthermore I fully expect this Christmas to see another record breaking year for online sales as it continues to steal sales volumes away from the high street.